Acquisition desk

Buyer diligence workspace

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Seller question library

Questions buyers can paste into the listing thread

SaaS questions

  • Can you provide read-only payment processor access for the last 12 months?
  • What caused the latest churn spikes, and which customer segments churn fastest?
  • What percentage of MRR comes from the top 10 customers?
  • Can you share support tickets, bug backlog, and code repository activity?

Content questions

  • Can you provide Search Console access and top-page revenue by month?
  • Which pages generate the most revenue and when were they last updated?
  • Are affiliate accounts transferable or does the buyer need new approvals?
  • What percentage of traffic is exposed to one Google update or one partner?

Ecommerce questions

  • Can you show contribution margin by SKU after shipping, refunds, and ad spend?
  • What are the refund, chargeback, and supplier failure rates?
  • Can the ad account and creative assets transfer cleanly?
  • Which products depend on one supplier or one paid channel?

KDP questions

  • Can you prove rights ownership for each title, cover, and source file?
  • Is the account itself transferable, or only the publishing assets?
  • Can you export book-level royalties by month?
  • Have any titles had copyright, quality, or policy warnings?

YouTube questions

  • Can you show channel strike, copyright claim, and demonetization history?
  • What is the RPM split across shorts, long-form, and sponsorships?
  • Which videos drive the majority of revenue and views?
  • How dependent is the channel on the current creator voice or editing style?

Extension questions

  • Can you document Chrome Web Store transfer steps and required permissions?
  • Can you share payment cancellation history and active subscriber cohorts?
  • What permissions does the extension request, and why?
  • Can you provide code repo history and any security issue log?