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SaaS buyer memo

SaaS product research tool

SaaS product research tool is a SaaS asset with $2,297 monthly profit and a orange risk rating. The first-pass memo is not about upside; it is about whether the buyer has enough proof to avoid a bad purchase.

Orange riskAsk
59risk
Asking price$17,410
Monthly profit$2,297
Annual multiple0.6x
Age28 mo

Executive Summary

SaaS product research tool is a SaaS asset with $2,297 monthly profit and a orange risk rating. The first-pass memo is not about upside; it is about whether the buyer has enough proof to avoid a bad purchase.

Decision: Ask for the evidence package first; the deal may be viable, but the current listing is not diligence-ready.

Deal Facts

Marketplace
Flippa-style listing
Traffic
8.6k monthly visits, mostly organic and direct
Customers
75 active subscribers
Age
28 months

Risk Score Breakdown

Revenue quality56/100

Revenue appears less concentrated, pending direct verification.

Traffic quality38/100

Traffic risk is present but does not overwhelm the deal by itself.

Evidence quality72/100

Listing claims need direct platform access before pricing makes sense.

Transfer complexity58/100

Transfer looks manageable if account ownership and vendor access are documented.

Platform dependency42/100

Platform exposure exists but does not dominate the whole memo.

Retention / repeatability72/100

Retention or repeatability needs cohort-level proof.

Red Flags

  • Core claims are not yet backed by direct, read-only source access.
  • Retention needs cohort proof; headline MRR is not enough.
  • Missing proof: Read-only Stripe or Paddle access.
  • Missing proof: Cohort retention report.

Missing Evidence

  • Read-only Stripe or Paddle access
  • Cohort retention report
  • Support ticket volume
  • Code repository history
  • Customer concentration by MRR

Seller Questions

  • Can you provide read-only payment processor access for the last 12 months?
  • What caused the latest churn spikes, and which customer segments churn fastest?
  • What percentage of MRR comes from the top 10 customers?
  • Can you share support tickets, bug backlog, and code repository activity?
  • What exactly happens during transfer, and which accounts cannot be transferred directly?
  • Can you explain any month where revenue or traffic moved more than 20%?

Verification Checklist

  • Verify MRR in payment processor
  • Review churn and cohort retention
  • Inspect support queue and product backlog
  • Confirm domain, code, account, and dependency transfer
  • Reconcile claimed profit against payment, analytics, and expense records
  • Document every asset, login, vendor, and account required for handoff